AI Won't Save
Your Funnel.
But This Will.
The B2B marketers rushing to go “AI-first” are quietly losing ground. This ebook dismantles the myths and replaces them with the frameworks that actually drive qualified pipeline.
PMax PlaybookDark Funnel
CRO at AI SpeedCFO Attribution
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Every B2B marketer is facing the same broken reality
The old playbook isn't just underperforming — it's destroying your credibility with the CFO.
MQLs That Don't Convert
500 leads a month. Sales closes 3. Everyone knows it — except the dashboard.
AI Hype Without Results
Every tool promises 10x efficiency. Your CAC is climbing and your content is still generic.
Channels That Don't Stack
Paid, organic, ABM, events — all silos. No compound growth. Just competing budgets.
Attribution You Can't Defend
When the CFO asks, you pivot to “brand awareness.” That conversation gets shorter each quarter.
Buyers Who Already Decided
67% of the B2B journey happens before sales. Your funnel is built for a stage that no longer exists.
No Playbook for AI-Native Growth
The vendors selling you AI tools don't know your ICP. This book was written by someone who ran the experiments.
12 chapters. Zero fluff. All execution.
Each chapter is a standalone playbook you can act on this week.
The MQL Lie
Why lead scoring is broken and what revenue-qualified signals actually look like
Channels Don't Grow Companies
The flywheel that makes channels compound, not compete
Your Buyer Has Already Decided
Dark funnel mapping and content that reaches buyers before intent spikes
AI for Paid Media
The PMax playbook behind a 24% QoQ CAC reduction in real SaaS campaigns
ABM at Scale
Signal-based targeting that works without a $500K tech stack
AI for Content
A content engine that publishes at agency speed without losing brand voice
CRO at the Speed of AI
Conversion frameworks that compound — not just button color A/B tests
Lean Martech Stack
The 80/20 of marketing tech — what to keep, cut, and consolidate in 2026
Attribution & The CFO
An attribution model the CFO trusts and marketing can defend
The Human Layer
What AI can't replace — and how human judgment becomes your moat
AI-Native Marketing Team
Org design, roles, and workflows for the modern marketing team
The AI-Augmented CMO
The operating model for senior marketers navigating AI transformation
Keka HR
Uddeshya is a B2B growth operator with 10+ years building demand systems that outperform at global scale. He has led $500M+ in global media spend across NAMER, EMEA, APAC, and EU — driving GTM for 80+ B2B SaaS companies from 0→1 startup launchpads through enterprise scale. He delivered a 24% QoQ CAC reduction and is recognised as the #1 PMax Champion in SaaS.
This book is not theory. It's the system he built across those 80 companies — the frameworks that worked, the mistakes that didn't, and the principles he'd stake his budget on again tomorrow.
CMO Alliance Board Member
Google Ads Product Advisor
hello@uddeshyarana.com
From the marketers who read it early
Stop guessing. Start compounding.
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